PROJECT FOR THE ISTROPOLITANA OGILVY AGENCY AND THE DR. MAX PHARMACY CHAIN

Pavol Minár - – 26.03.2019

A pharmacy can be a mere place to get your medicine, when the only place that matters is its location, or it can also become a place to go not only when we need a prescription medicine, but also to get advice and help, becoming a place where we can get not only top-notch professional help and care, but also authentic and strong human empathy.

That is one of the parts of the new narrative of the Dr. Max brand, which defines the archetypal personality for the brand, creating the conditions under which it can succeed in fulfilling its sales targets in a market environment that combines major competition with commodity-based perception. Dr. Max thus combined physical availability (a large chain of pharmacies) with mental availability (if people need to go to a pharmacy, they think of one which promises empathy and care to them)

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