Project for Siemens Healthineers, Slovakia

Pavol Minár - – 23.07.2021

Development and implementation of the Siemens Healthineers brand strategy with regard to the specifics of the Slovak market. The project also included the preparation, management, implementation and interpretation of a qualitative and quantitative research, which focused primarily on brand perception in specific target groups (B2B customers, IT students) and the entire population, as well as comparing various attributes between Siemens Healthineers and other IT companies operating on the SVK market. The results of the surveys helped us to create a new communication strategy that differentiates the brand from the competition.

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